Last edited by Moogull
Friday, August 7, 2020 | History

7 edition of Strategic database marketing found in the catalog.

Strategic database marketing

by Rob Jackson

  • 9 Want to read
  • 0 Currently reading

Published by NTC Business Books in Lincolnwood, Ill., USA .
Written in English

    Subjects:
  • Database marketing.

  • Edition Notes

    Includes index.

    Other titlesStrategic data base marketing
    StatementRob Jackson, Paul Wang ; foreword by Don E. Schultz.
    ContributionsWang, Paul.
    Classifications
    LC ClassificationsHF5415.126 .J33 1994
    The Physical Object
    Paginationxv, 262 p. :
    Number of Pages262
    ID Numbers
    Open LibraryOL1430735M
    ISBN 100844232327
    LC Control Number93042154

    The Strategic Marketing Process How to Structure Your Marketing Jack Trout and Al Ries defined the concept years ago in their landmark book Positioning: The Battle CRM is a database where sales, marketing and customer service teams store critical account data. COUPON: Rent Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program 4th edition () and save up to 80% on textbook rentals and 90% on used textbooks. Get FREE 7-day instant eTextbook access!Price: $

    Strategic Marketing for Academic and Research Libraries Participant Manual Provided by ACRL, 3M, Inc., and A.B. Reynolds for use in America’s Libraries. 3 How to Use This Manual Purpose This manual is intended to serve academic and research librarians, library leaders andFile Size: KB.   Strategic Marketing is the way a firm effectively differentiates itself from its competitors by capitalising on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle strategic marketing is that simple, but it means a lot more than getting creative with the marketing mix.

    "Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read."--Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International "Strategic Database Marketing provides the fundamentals of Brand: Arthur Middleton Hughes.   Buy Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program 4 by Hughes, Arthur (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders/5(14).


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